Billboards Call Out P&G’s Top Marketer as He Fights Digital Ad Fakery: ‘Hey Marc, This Ad Is Real.’

In response to Mr. Pritchard's speech last week to the IAB Annual Leadership Meeting on the problems of digital ad viewability and fraud, among other things, the Outdoor Advertising Association of America has put up six billboards near P&G headquarters in Cincinnati shouting out: "Hey Marc, This ad is real."

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Billboards Call Out P&G’s Top Marketer as He Fights Digital Ad Fakery: ‘Hey Marc, This Ad Is Real.’

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