ATLANTA, GA (March 9th, 2016) – After supporting clients like Nestle, Unilever and Procter & Gamble in Europe for several years, SmartCommerce is bringing its online CPG marketing support platform to the U.S. market.
According to a Morgan Stanley survey, “2016 marks an inflection point for grocery e-commerce,” with 26% of online shoppers expecting to buy groceries online in 2016, up from only 8% who said they planned to do so a year ago.
“The growing importance of online shopping gives CPG brands a huge opening to strengthen consumer relationships and gain new insights into consumer preferences,” says Jennifer Silverberg, CEO. “SmartCommerce empowers brands to have direct relationships with online shoppers.”
To help brands own their place on the digital shelf, SmartCommerce offers two integrated solutions: SmartLink and SmartCart. SmartLink is a dynamic product asset library that drives and continually monitors product information across owned and partner digital touchpoints, providing real-time audits, competitor information and analytics. SmartCart is a simple, unique ‘buy-now’ solution that lets shoppers gather products at brand sites, then fulfill via their choice of online and offline retailers.
SmartCommerce launches in the US with offices in San Francisco, CA and Atlanta, GA, in addition to existing offices in Barcelona, Spain and Santiago, Chile.
SmartCommerce helps major CPG brands such as P&G, Unilever and Nestle own and drive their customers’ buying experience by ensuring that their products are ready to buy, whenever and wherever consumers are ready to shop.
CEO Jennifer Silverberg brings 25 years of CPG marketing experience, including several years at Channel Intelligence, an eCommerce platform acquired by Google in 2013. The SmartCommerce team includes several Channel Intelligence alumni, including Rob Wight, former Channel Intelligence CEO, who serves as Executive Chairman.