[infographic] 24% Are Buying CPG for Mother’s Day in 2019

This week, we surveyed 650 consumers about their Mother’s Day shopping and learned that 24% are buying CPG products, such as beauty items, skin care products, or favorite snacks, for Mom this year.

Perhaps the most interesting finding is that 71% haven’t bought their gifts yet, meaning that there’s still time for CPG brands to reach these consumers who will likely be ordering online.

Want to know how our Click2Cart® technology can help your brand reach consumers during holidays like this (maybe Father’s Day!)? We’d love to hear from you!


CPG Marketing blog

Kargo Ad To Cart (White Paper)

Advertising Fundamentals for a Collapsed Consumer Journey   Today’s Retail Problem With online grocery sales projected to grow 20% from 2021 to 2022 and 75% of consumers now buying CPG products online, marketers must lean into new tactics to increase attention and purchase intent.  RESEARCH

CPG Marketing blog

SmartCommerce eCommerce Insights Survey

The eCommerce Insights Survey Results are In! As the official Insights Partner of Adweek Commerce Week, we are excited to announce that the results are in! And our wheels are really turning thanks to all the great insights shared by the marketers in attendance. Here

CPG News

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