[infographic] 24% Are Buying CPG for Mother’s Day in 2019

This week, we surveyed 650 consumers about their Mother’s Day shopping and learned that 24% are buying CPG products, such as beauty items, skin care products, or favorite snacks, for Mom this year.

Perhaps the most interesting finding is that 71% haven’t bought their gifts yet, meaning that there’s still time for CPG brands to reach these consumers who will likely be ordering online.

Want to know how our Click2Cart® technology can help your brand reach consumers during holidays like this (maybe Father’s Day!)? We’d love to hear from you!

 

The New Rules of “meCommerce”

SmartCommerce CEO Jennifer Silverberg recently spoke at the #firstmovr CATx eCommerce Growth Summit for Health and Beauty.  Her presentation, “The New Rules of meCommerce,” provided some critical insights into today’s consumers that will enable agencies, brands, and retailers alike to take eCommerce to the next

CPG Marketing blog

SmartCommerce Survey: CPG e-Commerce & Promotions

Shoppers are using a blended model for shopping now more than ever. They’re mixing pick-up, delivery, in-store and online, with over 42% reporting they will continue to use a blend of shopping options over the next 6 months for their grocery and personal care shopping. Learn more by downloading our full report.

To download the white paper, fill out the form below!