[infographic] 26% Are Buying CPG for Father’s Day in 2019

We surveyed 650 consumers about their Father’s Day shopping and learned that 26% are buying CPG products, such as personal care items or favorite snacks for Dad this year. 31% of Father’s Day gifts will be ordered online, either to have shipped or pick up in the store.

For Mother’s Day, 71% of consumers waited to buy their gifts until the WEEK OF the holiday, meaning that there’s likely still time for CPG brands to reach consumers online for Father’s Day. 

Want to know how our Click2Cart® technology can help your brand reach consumers during holidays like this? We’d love to hear from you!

The New Rules of “meCommerce”

SmartCommerce CEO Jennifer Silverberg recently spoke at the #firstmovr CATx eCommerce Growth Summit for Health and Beauty.  Her presentation, “The New Rules of meCommerce,” provided some critical insights into today’s consumers that will enable agencies, brands, and retailers alike to take eCommerce to the next

CPG Marketing blog

SmartCommerce Survey: CPG e-Commerce & Promotions

Shoppers are using a blended model for shopping now more than ever. They’re mixing pick-up, delivery, in-store and online, with over 42% reporting they will continue to use a blend of shopping options over the next 6 months for their grocery and personal care shopping. Learn more by downloading our full report.

To download the white paper, fill out the form below!