[infographic] 26% Are Buying CPG for Father’s Day in 2019

We surveyed 650 consumers about their Father’s Day shopping and learned that 26% are buying CPG products, such as personal care items or favorite snacks for Dad this year. 31% of Father’s Day gifts will be ordered online, either to have shipped or pick up in the store.

For Mother’s Day, 71% of consumers waited to buy their gifts until the WEEK OF the holiday, meaning that there’s likely still time for CPG brands to reach consumers online for Father’s Day. 

Want to know how our Click2Cart® technology can help your brand reach consumers during holidays like this? We’d love to hear from you!

CPG Marketing blog

The Latest Contextual Commerce Trends for the Holidays

Did you know that over half of the shoppers don’t plan to start holiday shopping until after Halloween? Or that 70% of shoppers are now using the cart as their list? Catch up on the latest and greatest shopper habits to tune your shoppable campaigns, and get

CPG Marketing blog

SmartCommerce Acquires Basketful Co. to Expand Contextual Commerce, Accelerate Full-Funnel Commerce Visibility and Enhance Category Insights

  SmartCommerce Acquires Basketful Co. to Expand Contextual Commerce, Accelerate Full-Funnel Commerce Visibility and Enhance Category Insights As Consumers Continue to Build Omnichannel Behavior, Basketful Acquisition Adds Category Breadth and Broad Visibility to SmartCommerce’s Industry-Leading Click2Cart® Portfolio   ATLANTA, GA., October 11, 2022 — SmartCommerce,

CPG News

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