[infographic] 26% Are Buying CPG for Father’s Day in 2019

We surveyed 650 consumers about their Father’s Day shopping and learned that 26% are buying CPG products, such as personal care items or favorite snacks for Dad this year. 31% of Father’s Day gifts will be ordered online, either to have shipped or pick up in the store.

For Mother’s Day, 71% of consumers waited to buy their gifts until the WEEK OF the holiday, meaning that there’s likely still time for CPG brands to reach consumers online for Father’s Day. 

Want to know how our Click2Cart® technology can help your brand reach consumers during holidays like this? We’d love to hear from you!

CPG Marketing blog

2023 CPG eCommerce & Promotions Report

Every year we take the pulse on the state of eCommerce and promotions. Our goal is to help better understand how consumers are shopping today versus a year ago. Some of the themes are similar to last year, such as inflation and out of stock

CPG Marketing blog

Announcing Click2Cart® Live from SmartCommerce

Makes Shoppable Multi-Retailer Ads Easy to Deploy, and Friction-Free for Consumers! Click2Cart Live brings dynamic, stock-aware retailer choice directly into ad units, unlocking multi-channel shopping in a single click for the consumer! SmartCommerce CTO, Rob Sefick, notes, “Consumers have embraced the simplicity of our stock

To download the white paper, fill out the form below!