[infographic] Why Do People Visit CPG Brand Websites?

We surveyed 400 shoppers and found that 50% of shoppers have visited the website of their favorite CPG brand. Most brand fans (across generations) go to brand websites to learn about additional products and where-to-buy information, not to find coupons and promos. These visits are a great opportunity for brands to convert shoppers into buyers!

If you’re interested in seeing more results from this survey, shoot us a note here.

CPG Marketing blog

The Latest Contextual Commerce Trends for the Holidays

Did you know that over half of the shoppers don’t plan to start holiday shopping until after Halloween? Or that 70% of shoppers are now using the cart as their list? Catch up on the latest and greatest shopper habits to tune your shoppable campaigns, and get

CPG Marketing blog

SmartCommerce Acquires Basketful Co. to Expand Contextual Commerce, Accelerate Full-Funnel Commerce Visibility and Enhance Category Insights

  SmartCommerce Acquires Basketful Co. to Expand Contextual Commerce, Accelerate Full-Funnel Commerce Visibility and Enhance Category Insights As Consumers Continue to Build Omnichannel Behavior, Basketful Acquisition Adds Category Breadth and Broad Visibility to SmartCommerce’s Industry-Leading Click2Cart® Portfolio   ATLANTA, GA., October 11, 2022 — SmartCommerce,

CPG News

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