[infographic] Why Do People Visit CPG Brand Websites?

We surveyed 400 shoppers and found that 50% of shoppers have visited the website of their favorite CPG brand. Most brand fans (across generations) go to brand websites to learn about additional products and where-to-buy information, not to find coupons and promos. These visits are a great opportunity for brands to convert shoppers into buyers!

If you’re interested in seeing more results from this survey, shoot us a note here.

CPG Marketing blog

2023 CPG eCommerce & Promotions Report

Every year we take the pulse on the state of eCommerce and promotions. Our goal is to help better understand how consumers are shopping today versus a year ago. Some of the themes are similar to last year, such as inflation and out of stock

CPG Marketing blog

Announcing Click2Cart® Live from SmartCommerce

Makes Shoppable Multi-Retailer Ads Easy to Deploy, and Friction-Free for Consumers! Click2Cart Live brings dynamic, stock-aware retailer choice directly into ad units, unlocking multi-channel shopping in a single click for the consumer! SmartCommerce CTO, Rob Sefick, notes, “Consumers have embraced the simplicity of our stock

To download the white paper, fill out the form below!