We surveyed 400 shoppers and found that 50% of shoppers have visited the website of their favorite CPG brand. Most brand fans (across generations) go to brand websites to learn about additional products and where-to-buy information, not to find coupons and promos. These visits are a great opportunity for brands to convert shoppers into buyers!
If you’re interested in seeing more results from this survey, shoot us a note here.
Every year we take the pulse on the state of eCommerce and promotions. Our goal is to help better understand how consumers are shopping today versus a year ago. Some of the themes are similar to last year, such as inflation and out of stock
Makes Shoppable Multi-Retailer Ads Easy to Deploy, and Friction-Free for Consumers! Click2Cart Live brings dynamic, stock-aware retailer choice directly into ad units, unlocking multi-channel shopping in a single click for the consumer! SmartCommerce CTO, Rob Sefick, notes, “Consumers have embraced the simplicity of our stock
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