Everyone talks about Millennials seeking convenience, but we surveyed 400 shoppers and found that it’s actually the #1 reason people buy CPG products online across ALL age cohorts. Lower price and finding products that aren’t available in the store tied for #2, and speed was important to younger generations (Gen Z and Millennials).
If you’re interested in seeing more results from this survey, shoot us a note here.
Every year we take the pulse on the state of eCommerce and promotions. Our goal is to help better understand how consumers are shopping today versus a year ago. Some of the themes are similar to last year, such as inflation and out of stock
Makes Shoppable Multi-Retailer Ads Easy to Deploy, and Friction-Free for Consumers! Click2Cart Live brings dynamic, stock-aware retailer choice directly into ad units, unlocking multi-channel shopping in a single click for the consumer! SmartCommerce CTO, Rob Sefick, notes, “Consumers have embraced the simplicity of our stock
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