[infographic] Why Do People Shop For CPG Items Online?

Everyone talks about Millennials seeking convenience, but we surveyed 400 shoppers and found that it’s actually the #1 reason people buy CPG products online across ALL age cohorts. Lower price and finding products that aren’t available in the store tied for #2, and speed was important to younger generations (Gen Z and Millennials).

If you’re interested in seeing more results from this survey, shoot us a note here.

CPG Marketing blog

SmartCommerce Super Bowl Appetizer Recipes

Super Bowl LVII is right around the corner, and 185 million adults are planning to tune in, with 90 million planning to throw or attend a party. Spending is expected to reach nearly $15B on food, drinks, apparel, and decoration – making the Super Bowl

CPG Marketing blog

3 Things to Stick on the Wall in 2023

2023 is a year that’s hard to predict, but with continued inflation impacting consumers and so much uncertainty this year, brands will need to reach consumers where they’re at on multiple channels and inspire them in meaningful ways.  Additionally, consumers expect these interactions to be

CPG News

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