[infographic] Why Do People Shop For CPG Items Online?

Everyone talks about Millennials seeking convenience, but we surveyed 400 shoppers and found that it’s actually the #1 reason people buy CPG products online across ALL age cohorts. Lower price and finding products that aren’t available in the store tied for #2, and speed was important to younger generations (Gen Z and Millennials).

If you’re interested in seeing more results from this survey, shoot us a note here.

The New Rules of “meCommerce”

SmartCommerce CEO Jennifer Silverberg recently spoke at the #firstmovr CATx eCommerce Growth Summit for Health and Beauty.  Her presentation, “The New Rules of meCommerce,” provided some critical insights into today’s consumers that will enable agencies, brands, and retailers alike to take eCommerce to the next

CPG Marketing blog

SmartCommerce Survey: CPG e-Commerce & Promotions

Shoppers are using a blended model for shopping now more than ever. They’re mixing pick-up, delivery, in-store and online, with over 42% reporting they will continue to use a blend of shopping options over the next 6 months for their grocery and personal care shopping. Learn more by downloading our full report.

To download the white paper, fill out the form below!