[infographic] Why Do People Shop For CPG Items Online?

Everyone talks about Millennials seeking convenience, but we surveyed 400 shoppers and found that it’s actually the #1 reason people buy CPG products online across ALL age cohorts. Lower price and finding products that aren’t available in the store tied for #2, and speed was important to younger generations (Gen Z and Millennials).

If you’re interested in seeing more results from this survey, shoot us a note here.

CPG Marketing blog

Kargo Ad To Cart (White Paper)

Advertising Fundamentals for a Collapsed Consumer Journey   Today’s Retail Problem With online grocery sales projected to grow 20% from 2021 to 2022 and 75% of consumers now buying CPG products online, marketers must lean into new tactics to increase attention and purchase intent.  RESEARCH

CPG Marketing blog

SmartCommerce eCommerce Insights Survey

The eCommerce Insights Survey Results are In! As the official Insights Partner of Adweek Commerce Week, we are excited to announce that the results are in! And our wheels are really turning thanks to all the great insights shared by the marketers in attendance. Here

CPG News

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