[infographic] Online Shopping Continues to Rise

Our recent survey confirmed that it’s becoming very hard to find people that don’t shop online. More than 50% of respondents bought something online this week, a significant increase from last year. What device is preferred for online shopping? Smartphones are becoming the go-to device, replacing both laptops and desktops in popularity. In fact, nearly 54% of people completed their last online order on a smartphone.

It’s important that brands ensure that their products are ready to buy where consumers are (online) and be optimized for their go-to platform (mobile).

If you’re interested in seeing more results from this survey, shoot us a note.

CPG Marketing blog

SmartCommerce Super Bowl Appetizer Recipes

Super Bowl LVII is right around the corner, and 185 million adults are planning to tune in, with 90 million planning to throw or attend a party. Spending is expected to reach nearly $15B on food, drinks, apparel, and decoration – making the Super Bowl

CPG Marketing blog

3 Things to Stick on the Wall in 2023

2023 is a year that’s hard to predict, but with continued inflation impacting consumers and so much uncertainty this year, brands will need to reach consumers where they’re at on multiple channels and inspire them in meaningful ways.  Additionally, consumers expect these interactions to be

CPG News

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