Our recent survey confirmed that it’s becoming very hard to find people that don’t shop online. More than 50% of respondents bought something online this week, a significant increase from last year. What device is preferred for online shopping? Smartphones are becoming the go-to device, replacing both laptops and desktops in popularity. In fact, nearly 54% of people completed their last online order on a smartphone.
It’s important that brands ensure that their products are ready to buy where consumers are (online) and be optimized for their go-to platform (mobile).
If you’re interested in seeing more results from this survey, shoot us a note.