[Infographic] The New Path to Purchase

The path to purchase for CPG is changing as consumers use their online carts to store products until they’re ready to check out. Carting is the new conversion, which means that brands must make it easy to add products into online carts.

Contact us to learn how we can help get your products into consumers’ carts…with just one click!

CPG Marketing blog

Kargo Ad To Cart (White Paper)

Advertising Fundamentals for a Collapsed Consumer Journey   Today’s Retail Problem With online grocery sales projected to grow 20% from 2021 to 2022 and 75% of consumers now buying CPG products online, marketers must lean into new tactics to increase attention and purchase intent.  RESEARCH

CPG Marketing blog

SmartCommerce eCommerce Insights Survey

The eCommerce Insights Survey Results are In! As the official Insights Partner of Adweek Commerce Week, we are excited to announce that the results are in! And our wheels are really turning thanks to all the great insights shared by the marketers in attendance. Here

CPG News

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