The Path to Purchase Institute’s P2P Summit is where retailers and marketers of consumer goods gather to collaborate, learn and share insights that further drive shopper engagement along the path to purchase. We are excited to not only attend the 2019 edition, held May 15-17 in Fort Lauderdale, but also participate in the conference program in the Transparency track.
Our CEO, Jennifer Silverberg, will join Ronak Sheth, CEO of Label Insight; Girish Dhaneshwar, AVP, Supply Chain Practice Leader of Cognizant; Rob McCarthy, President, Digital & CMO of sgsco; and Kurt Vogel, Sr. Insights Managers of EDGE by Ascential for the panel discussion, “How to Avoid an Impulse Buy with No ROI” on Friday, May 17 at 10:45am. Together, they will share how CPG brands and retailers can meet rising consumer expectations for a better online shopping experience, including how the latest technologies are increasing consumer satisfaction, while fueling eCommerce growth today.
SmartCommerce is dedicated to helping CPG manufacturers accelerate eCommerce (while delighting consumers) by dramatically shortening the online path to purchase. We are excited to share insights into today’s consumer behaviors based our view of over 4 million online consumers interacting with brand touchpoints via SmartCommerce’s Click2Cart technology.
If you would like to learn how our Click2Cart technology can work for your CPG brand, please schedule an onsite meeting at the P2P Summit by emailing erickson@smartcommerce.co. We look forward to seeing you there!
2019 Path to Purchase Summit
When: May 15-17, 2019
Where: Fort Lauderdale, FL
