CPG brands have traditionally spent heavily to build awareness, and then spent again at point-of-sale to capitalize on this awareness by driving in-store impulse trial and repurchase. But with grocery sales shifting online, in-store marketing like end-aisle displays, shelf talkers, and other promotions may miss digital consumers entirely.
Online or offline, most consumers won over by a CPG brand’s marketing messages still need a purchase trigger and a simple path to purchase to convert. And distracted online consumers are both a challenge and a huge opportunity for CPG brands. In our session, The Digital Impulse Buy: A Game-Changer for CPG Brands, SmartCommerce will be sharing insights on how brands and retailers can thrive with these new consumers. It’s an exciting time for CPG brands, as digital marketing, brick-and-mortar and e-commerce come together to reach always-on consumers. It should be an opportunity for a rare win-win-win for brands, retailers, and consumers.
We are looking forward to sharing our knowledge and learning what trends other experts have uncovered. If you are as excited about the future of CPG e-commerce as we are (or if you’re wondering why we’re so excited), please come by our session or the SmartCommerce booth #743 next week!
Path To Purchase Expo
When: September 26-28, 2017 (the E-commerce Symposium is Sept. 26)
Where: Donald E. Stephens Convention Center, Rosemont, IL
SmartCommerce — Booth 743