While 79% of consumers make a shopping list before visiting a grocery or drug store, less than half make a list when buying food and personal care items online. 23.5% of consumers – and 30% of all Millennial consumers – make their shopping lists in their carts at the moment they think of them. CPG brands must make it just as easy to toss a product into an online cart as it would a physical one.
If you’re interested in seeing more results from this survey, shoot us a note here.
Every year we take the pulse on the state of eCommerce and promotions. Our goal is to help better understand how consumers are shopping today versus a year ago. Some of the themes are similar to last year, such as inflation and out of stock
Makes Shoppable Multi-Retailer Ads Easy to Deploy, and Friction-Free for Consumers! Click2Cart Live brings dynamic, stock-aware retailer choice directly into ad units, unlocking multi-channel shopping in a single click for the consumer! SmartCommerce CTO, Rob Sefick, notes, “Consumers have embraced the simplicity of our stock
75 5th Street NW, Suite
2000
Atlanta, Georgia 30308
© 2023 SmartCommerce, Inc.
