[infographic] Shopping List Statistics

While 79% of consumers make a shopping list before visiting a grocery or drug store, less than half make a list when buying food and personal care items online. 23.5% of consumers – and 30% of all Millennial consumers – make their shopping lists in their carts at the moment they think of them. CPG brands must make it just as easy to toss a product into an online cart as it would a physical one.

If you’re interested in seeing more results from this survey, shoot us a note here.

The New Rules of “meCommerce”

SmartCommerce CEO Jennifer Silverberg recently spoke at the #firstmovr CATx eCommerce Growth Summit for Health and Beauty.  Her presentation, “The New Rules of meCommerce,” provided some critical insights into today’s consumers that will enable agencies, brands, and retailers alike to take eCommerce to the next

CPG Marketing blog

SmartCommerce Survey: CPG e-Commerce & Promotions

Shoppers are using a blended model for shopping now more than ever. They’re mixing pick-up, delivery, in-store and online, with over 42% reporting they will continue to use a blend of shopping options over the next 6 months for their grocery and personal care shopping. Learn more by downloading our full report.

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