[infographic] Shopping List Statistics

While 79% of consumers make a shopping list before visiting a grocery or drug store, less than half make a list when buying food and personal care items online. 23.5% of consumers – and 30% of all Millennial consumers – make their shopping lists in their carts at the moment they think of them. CPG brands must make it just as easy to toss a product into an online cart as it would a physical one.

If you’re interested in seeing more results from this survey, shoot us a note here.

CPG Marketing blog

SmartCommerce Super Bowl Appetizer Recipes

Super Bowl LVII is right around the corner, and 185 million adults are planning to tune in, with 90 million planning to throw or attend a party. Spending is expected to reach nearly $15B on food, drinks, apparel, and decoration – making the Super Bowl

CPG Marketing blog

3 Things to Stick on the Wall in 2023

2023 is a year that’s hard to predict, but with continued inflation impacting consumers and so much uncertainty this year, brands will need to reach consumers where they’re at on multiple channels and inspire them in meaningful ways.  Additionally, consumers expect these interactions to be

CPG News

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