SmartCommerce CEO Joining Contextual Commerce Panel With Experts from Google and sgsco at GS1 US Digital Convergence Forum

On June 21 and 22, executives from top retailers and brands including Walmart, Target and Unilever will discuss winning strategies for meeting rapidly shifting consumer expectations at the Digital Convergence Forum in Las Vegas.

SmartCommerce CEO Jennifer Silverberg will join experts from Google and sgsco on the Contextual Commerce panel. This session is aimed at helping brands reach consumers everywhere and generating sales opportunities they can participate in on mobile devices and social media platforms. Jennifer will share methods to shape the digital shopping experience with single click purchasing from brand marketing outreach alongside:

  • Rob Rekrutiak – Group Product Manager, Google Shopping
  • Aidan Tracey – CEO, sgsco

“Removing roadblocks on the digital path to purchase is core to the success of CPG brands as more consumers migrate online to buy goods,” said Silverberg. “CPG e-commerce is fundamentally different from other categories, and the clunky old methods simply don’t work – I know, as I was part of the teams that tried them!  E-commerce success for CPG brands requires a tailored approach that fits with how consumers approach the category – actions must be fast, simple, and consistent with impulse decisions … exactly the opposite of most other online categories.”

SmartCommerce is an innovator in converting interest from online marketing into sales through its Click2Cart technology. Coupled with insights on how to optimize the online shopping experience from Google Shopping and the expanded role of packaging and brand assets by sgsco, attendees of the Contextual Commerce panel can expect to leave with the necessary tools to take online sales to new heights.

Join us in Las Vegas for the information-packed Contextual Commerce session on June 22, 2017 at 8:35am.  

If you haven’t reserved your place at the Digital Convergence Forum yet, registration is still open. Use discount code 17DCF_SPKR125 at checkout to save $125 off the event registration fee. The conference will provide opportunities to meet with the smartest experts on adapting digital strategies to create distinctive customer experiences and boost sales. We hope to see you there!

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