SmartCommerce Reveals Why and How Some CPG Marketers May Need to Unlearn What They “Know” to Sell More, at The Path To Purchase Expo

Offline, shopping for durable goods is nothing like CPG shopping – you don’t go to a department or electronic store and troll the aisles, tossing products “that look interesting” into your cart.  Conversely, you typically don’t visit five grocery stores to compare prices and styles of your dog food, the way you might with a sofa.

It’s the same online – CPG is fundamentally different.  So, it’s little wonder that CPG digital marketers who’ve read and followed “digital marketing best practices” based on success in other categories, are left wondering why sales are not skyrocketing.  It’s because CPG – online or offline – is nothing like other categories.  

We’ve all read, “you have to have reviews,” and “purchase rates are much higher if the shopper has liked your Facebook page.”  But think: did you read reviews of the last gum you tried? Did you follow the Facebook page for your antacids?

Join SmartCommerce’s CEO Jennifer Silverberg in her session, Why Engagement Is Quicksand on the CPG Path to Purchase, to learn how to understand the online experience that works for CPG consumers (and to avoid the pitfalls that can drag down your brand).

And, you’ll learn how to build it quickly and easily. As this burgeoning sector continues to grow online, the big winners tomorrow will be the brands and retailers that are positioning themselves with frictionless experiences today.

To discuss these exciting opportunities for CPG brands, visit us at Booth #530 next month. You will also be able to see and experience for yourself some of the solutions and ideas CPG brands are using to drive demand and sales.

Register today!

Path To Purchase Expo

When: October 2-4, 2018 (the E-commerce Symposium is Oct. 2)

Where: Minneapolis Convention Center, Minneapolis, MN

SmartCommerce — Booth 530

CPG Marketing blog

Kargo Ad To Cart (White Paper)

Advertising Fundamentals for a Collapsed Consumer Journey   Today’s Retail Problem With online grocery sales projected to grow 20% from 2021 to 2022 and 75% of consumers now buying CPG products online, marketers must lean into new tactics to increase attention and purchase intent.  RESEARCH

CPG Marketing blog

SmartCommerce eCommerce Insights Survey

The eCommerce Insights Survey Results are In! As the official Insights Partner of Adweek Commerce Week, we are excited to announce that the results are in! And our wheels are really turning thanks to all the great insights shared by the marketers in attendance. Here

CPG News

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