SmartCommerce Reveals New CPG Data at the 2019 Path to Purchase Expo

The Path to Purchase Expo is back again — but this time like never before. The revamped 2019 Path to Purchase Expo will provide an eye-opening experience that gives brands, agencies, and retailers new tools to maximize sales, as well as compelling insights into today’s consumer behavior. We can’t wait to check out the restructured event design and to learn and share ideas at this year’s #P2PX. Here are a few things we’re looking forward to the most. 

Brand New CPG eCommerce Data to be Revealed

SmartCommerce’s CEO, Jennifer Silverberg, will be speaking on Thursday at 11:15 am. Join us for her session, Linking Content to eCommerce: the CPG Opportunity, where she will share new CPG data gleaned from watching over 7 million consumers drop products into online carts from CPG touchpoints over the last year. This data not only helps define the unexpected opportunities that most CPG brands are missing but also reveals simple changes that can unlock serious online volume from real consumers. 

A Speaker Lineup that Doesn’t Disappoint 

In addition to our awesome CEO (sorry, we have to brag…), The 2019 Path to Purchase Expo agenda includes some truly stellar speakers. We’re excited for tomorrow morning’s Keynote Session, Walgreens: Combining Technology and the Human Touch to Improve Customer Experience, featuring Alyssa Raine, Divisional VP, Brand Marketing and Creative at Walgreens. Alyssa will explain how Walgreens leverages today’s digital tools to meet the needs of consumers and builds loyalty through personalized experiences. 

An Exhibit Hall Stocked Full of Innovation 

The exhibitors at this year’s event also can’t be rivaled. We’re honored to be chosen as one of the 2019 ‘Show Stoppers’ by the editors of The Path to Purchase Institute among companies like Coolio North America, Volta Charging, and Brook & Whittle, that will also be showcasing unique innovations on the exhibit floor. 

To discuss the exciting opportunities for CPG brands and see for yourself some of the solutions that CPG brands are using to drive online sales, visit us at Booth #436 or simply download the Path to Purchase Expo app that features our Click2Cart® technology. 

The 2019 Path to Purchase Expo app includes SmartCommerce Click2Cart® technology.


We look forward to seeing you there!

Path to Purchase Expo

When: November 13-14, 2019 

Where: Hyatt Regency Chicago, Chicago, IL 

SmartCommerce — Booth #436


The New Rules of “meCommerce”

SmartCommerce CEO Jennifer Silverberg recently spoke at the #firstmovr CATx eCommerce Growth Summit for Health and Beauty.  Her presentation, “The New Rules of meCommerce,” provided some critical insights into today’s consumers that will enable agencies, brands, and retailers alike to take eCommerce to the next

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SmartCommerce Survey: CPG e-Commerce & Promotions

Shoppers are using a blended model for shopping now more than ever. They’re mixing pick-up, delivery, in-store and online, with over 42% reporting they will continue to use a blend of shopping options over the next 6 months for their grocery and personal care shopping. Learn more by downloading our full report.

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