Click2Cart For The Wow Bao Win!

When Wow Bao, the Chicago-based fast-casual Asian Street Food restaurant, wanted to expand into the CPG space, we partnered with them to get their famous bao buns 🥟 into as many consumer carts – both online and in-store – as possible.

Wow Bao achieved impressive results, faster than expected! We’re sharing some campaign stats below, but get the full intel in the case study.

10K: In the first two months, consumers used Click2Cart to drop over 10K products into carts, delivering more than $250,000 in potential online sales.

5%: Wow Bao drove landing page conversions of over 5%, which is more than four times the industry average!

4: Wow Bao increased both cart size and awareness/purchase of new flavors by leveraging Click2Cart’s ability to transfer multiple products in a single click – consumers averaged four products per transfer.

20x: Wow Bao's presence expanded from being available in 350 local shops in 2023 to over 7,000 stores nationwide in 2024. And they anticipate reaching 12,000 stores by the end of 2024.

Interested in seeing how SmartCommerce can drive similar staggering results for your brand? Schedule a demo.