The Quest for Connected Commerce: Avoiding the Efficiency Trap

Delving into the realm of marketing insights, one name stands out among the rest: Bryan Gildenberg. As a retail strategy expert and cohost of The CPG Guys podcast (a must-listen for industry enthusiasts), his writings epitomize thought leadership. We are excited to feature his latest piece for SmartCommerce — The Quest For Connected Commerce: Avoiding The Efficiency Trap. 

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