News.

Industry Veteran to Accelerate SmartCommerce's Strategic Growth and Expansion

Learn about the companies’ integration formed to help CPGs improve their commerce media efforts in real-time.

SmartCommerce, the leading Independent Commerce Media solution, and Pathformance, a leader in marketing and measurement, today announced a strategic partnership.

Convenience stores have seen significant growth in 2024, with visits increasing 58.6% in August compared to 2021.

Tupperware's failure to fully take advantage of digital sales ultimately led to the Chapter 11 bankruptcy filing.

PG talks with SmartCommerce CEO about fresh data that supports desire for harmonious, familiar occasions.

Jennifer Silverberg, CEO at SmartCommerce, delves into the intricacies of successfully tracking Gen Z online habits.

Tupperware faces a turbulent chapter with its recent Chapter 11 filing, as shifting consumer habits and fierce competition challenge the once-revolutionary brand.

CEO Jennifer Silverberg from SmartCommerce, a martech platform specializing in driving conversions for CPG brands, delves into the world of leveraging influencer commerce.

Although online shopping in gaining favor with holiday shoppers, many plan to shop in-store as well.

Marketing departments at e-commerce companies continue to adapt their approach to become more customer centric. IT helps make it work.

Barry Litwin, a former Global Industrial executive, is stepping into the CEO role at a time where Party City needs to execute a turnaround.