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Make your app experience commerce ready
Apps and digital platforms already have the engagement. Shoppers are browsing, planning, saving, comparing, and interacting with your content. But when they are ready to buy, the path to retail often breaks.
SmartCommerce helps apps and platforms connect in-app engagement to real retail action. Whether the experience needs retailer choice, real-time availability, product locators, direct-to-cart, or a multi-product purchase path, SmartCommerce gives shoppers a clear next step without sending them into a disconnected buying journey.
The result is a branded experience that can support discovery, purchase intent, and measurable retail outcomes from inside the app or platform.
Make every impression more actionable
Connect app engagement to retailer action
Move shoppers from in-app discovery to a relevant retailer, PDP, cart-ready destination, or where-to-buy experience.
Surface real-time availability
Use real-time inventory technology to show shoppers where products are available online or in-store, reducing dead ends and unavailable product paths.
Support retailer choice
Give shoppers the ability to choose the retailer that fits their preference, location, or shopping behavior.
Power multi-product experiences
Support curated bundles, recipes, routines, regimens, systems, and other product sets that help increase basket potential without adding unnecessary friction.
Measure what happens next
Use MCP Analytics to understand which products, retailers, channels, and in-app experiences drive shopper action.
Built for apps, platforms,
and digital experiences
Branded apps
Add commerce ready purchase paths to your own branded app experience, so shoppers can discover, choose, and act without leaving the environment you control.
Content platforms
Make editorial, recipe, video, or lifestyle content more actionable with product-level retail paths and where-to-buy experiences.
Loyalty and rewards platforms
Connect high-intent loyalty engagement to retailer action, promotions, product discovery, and measurable commerce outcomes.
Commerce and media platforms
Give partners and advertisers access to shoppable experiences, retailer availability, and direct paths to retail action from the platform environment.
Custom digital experiences
Use SmartCommerce technology to support bespoke app, web, mobile, and campaign experiences with real-time retailer data and flexible purchase paths.
Proven with Wow Bao
When Wow Bao expanded from a local Chicago favorite to a national CPG brand, they needed to build consumer excitement, support retailer adoption, and create easy sales momentum. They partnered with SmartCommerce across display ads, social media, influencer campaigns, their website, and mobile experiences.
SmartCommerce helped Wow Bao create connected paths from discovery to retail action, including website carousels and SmartButtons, mobile app conversion paths, product locators, shoppable media links, and retailer support across partners like Walmart, Meijer, Kroger, Harris Teeter, Capital, Jewel, Giant Eagle, and Albertsons brands.
cart transfers in two months
landing page conversion rate
higher conversionthan industry average
stores nationwide after expansion
Built for real-world retail conditions
Retail performance changes fast. Products go out of stock. Retailer availability varies by region. Promotions shift. Assortments change. Shopper preferences differ by market. SmartCommerce is built for those conditions.
Inventory Awareness
Drive app engagement toward products shoppers can actually buy. SmartCommerce uses real-time inventory technology across retailers and store locations to help surface relevant, in-stock options online and in-store.
SmartSubstitution
Protect conversion when availability shifts. When a promoted product is unavailable, AI-powered SmartSubstitution can route shoppers to an in-stock size, pack, or similar product from your brand.
Bundling
Adapt the path based on where each shopper is. SmartCommerce can support curated product sets that grow basket potential without adding unnecessary friction.
Geo-Aware Routing
Adapt the path based on where each shopper is. SmartCommerce can account for location, language, currency, retailer availability, and market rules.
Ready to make your app or platform commerce-ready?
SmartCommerce helps apps and platforms connect engagement to measurable retail action with retailer choice, real-time availability, product locators, direct-to-cart, and flexible purchase paths built for the way shoppers buy.