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The SmartCommerce platform
SmartCommerce is an omnichannel commerce enablement platform that connects media, brand websites, and campaign experiences to the next best retail action.
Whether the goal is product discovery, retailer choice, PDP traffic, add-to-cart, or a checkout-ready experience, SmartCommerce helps shoppers take action while giving brands the retail data they need to understand what happened next.
Our platform brings together SmartLink, SmartSite, MCP Analytics, and Managed Commerce Services to make digital touchpoints more actionable, measurable, and responsive to real-world retail conditions.
SmartCommerce products
SmartLink
Make your media transaction-ready
SmartLink turns shoppable media, social content, CTV, QR codes, display, search ads, influencer content, and email into clear paths to retailer action. Use SmartLink to send shoppers to a PDP, a retailer choice experience, or directly into a retailer cart through Click2Cart technology.
Products: Click2Cart® Direct, Shopper's Choice, Click2Cart Live
SmartSite
Make your website commerce-enabled
SmartSite brings retail commerce solutions to your brand website, from product pages and recipes to content hubs and campaign landing pages. Add retailer options, buy buttons, carousels, and Product Locator experiences that help shoppers find where to buy online or in-store.
Products: Carousels + SmartButtons, Product Locator
MCP Analytics
Measure what happens after the click
MCP Analytics gives brands ecommerce analytics and digital retail data across SmartCommerce activity. See how products, retailers, channels, and campaigns perform, then use those insights to adjust retailer strategy, product paths, and future campaigns.
Products: MCP Analytics dashboard, reporting, retail data exports
Managed Commerce Services
Get expert support for campaign execution
For agencies, media partners, and brand teams that need extra support, SmartCommerce can help create and configure SmartLinks for campaign use. Our team handles setup so your links are ready to launch, measure, and optimize.
Built for agencies, media partners, and brand teams
SmartCommerce products can be used on their own or together, depending on the channel, campaign, and shopper experience. Brands use the platform to improve retail readiness across media and websites. Agencies and platforms use it to add commerce functionality, retailer intelligence, and measurable outcomes to the experiences they already build.
Why it works
Inventory-aware paths
SmartCommerce helps route shoppers toward relevant, in-stock retailer options, reducing wasted clicks when products are out of stock.
Flexible purchase experiences
Send shoppers to a product detail page, a retailer choice experience, a single product cart, a multi-product bundle, or a location-aware where-to-buy experience.
Measurement across channels
MCP Analytics connects performance across media, websites, products, and retailers, so brands can see what shoppers engaged with and where they went next.
One platform, multiple use cases
From shoppable media and retail media to brand websites, CTV, social commerce, paid search, programmatic, recipes, email, SMS, and apps, SmartCommerce helps turn digital engagement into measurable retail action.
Ready to see how the SmartCommerce platform works?
Explore how SmartLink, SmartSite, MCP Analytics, and Click2Cart technology work together to help shoppers discover, choose, and buy from the retailers that matter to your brand.