Make every social moment shoppable
Turn paid posts, creator content, shoppable video ads, and social campaigns into clear paths to retailer action, so intent gets captured before it fades.
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Social Media + Influencer
Turn social discovery into retail action
Social is where shoppers discover products, validate choices, and decide what deserves a closer look. But too often, that interest disappears when the next step is unclear.
SmartLink turns shoppable social media, paid social ads, and influencer content into connected paths to retail action. Whether the goal is retailer choice, PDP traffic, add-to-cart, or a checkout-ready experience, SmartCommerce helps shoppers act in the moment without breaking the scroll.
It works across TikTok, Instagram, Facebook, YouTube, Pinterest, and any social platform where a link can move shoppers from discovery to purchase.
Shoppers are ready to buy in the feed
In our CMO's Guide to Social Commerce, 87% of consumers said they're open to buying through social ads or influencer posts. The interest is already there. What decides whether it becomes revenue is how easy you make the next step.
87%
of consumers are open to buying through social ads or influencer posts
Source: SmartCommerce, The CMO's Guide to Social Commerce.
Paid social that does more than drive clicks
SmartLink helps turn shoppable ads and social media posts into commerce ready experiences. Shoppers can choose a trusted retailer, view relevant purchase options, or move directly toward cart, depending on the campaign goal.
That matters because shoppers proved clearly:
69%
said they'd be more likely to act if they could add to cart from a social ad and keep scrolling
80%
are more likely to buy or click when a trusted retailer is shown
Influencer content that sells, not just shows
Creator content can build trust quickly, but influence only matters if shoppers know what to do next. SmartLink gives influencer posts, creator videos, and shoppable social content a clear path to purchase, with retailer choice, live pricing, and attribution that shows what each post helped drive.
Instead of treating influencer partnerships as awareness-only, brands can make creator content part of a measurable retail commerce strategy.
Schedule a demoWhy the path matters, by the numbers
69%
are more likely to act if they can add to cart and keep scrolling
80%
are more likely to buy or click when a trusted retailer is shown
58%
are at risk of being lost after an out-of-stock experience from a social ad
Source: SmartCommerce, The Buyer’s Guide to Social Commerce.
Make every impression more actionable
Connect the scan to a purchase path
Send shoppers to the experience that fits the campaign goal: retailer choice, PDP traffic, direct-to-cart, a product bundle, or a location-aware where-to-buy path.
Reduce wasted media spend
Inventory Awareness helps route shoppers toward relevant, in-stock options, so campaign traffic is less likely to land on unavailable products or dead-end retailer pages.
Optimize across retailers
SmartCommerce can support retailer ranking, retailer choice, and campaign-specific paths, helping brands guide shoppers toward the retailers that matter most to the strategy.
Measure what happens next
MCP Analytics shows how products, retailers, channels, and campaigns perform, so teams can see what shoppers engaged with, where they went, and how paid media influenced retail action.
How SmartCommerce makes social convert
Keep shoppers in the scroll
Give shoppers a fast, low-friction path from social engagement to retail action, whether that means retailer choice, PDP traffic, or add-to-cart.
Show shoppers where to buy
Surface trusted retailer options at the moment of interest, so the next step feels clear and shoppers do not leave to search on their own.
Protect demand from out-of-stocks
When a promoted product is unavailable, AI-powered SmartSubstitution can route shoppers to an in-stock size, pack, or similar product from your brand, helping keep demand inside your portfolio.
Measure what social content drives
See how paid social, influencer posts, products, retailers, and channels perform, so you can understand which shoppable social media experiences move shoppers toward action.
See it work for your brand
From paid social campaigns to creator partnerships, SmartLink turns social engagement into measurable retail action and helps protect that demand when inventory shifts. Let us show you how shoppable social content can fit your channels, campaigns, and retailer strategy.