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CTV that sells, not just streams
CTV has the attention. But attention only matters if shoppers have a clear next step.
More than 85% of U.S. households are streaming, CTV is 45% of total TV viewership, and U.S. CTV ad spend is expected to reach $41B by 2027. Yet too often, a viewer scans a QR code and lands on a generic page that leaves them to search, select, and figure out where to buy.
SmartCommerce turns CTV ads into shoppable CTV ads and transaction-ready video experiences. We power the commerce path behind the scan, connect shoppers to the right retailer or product experience, and send performance data back so you can see what happened after the moment of intent.
Turn every scan into measurable retail action
Give shoppers a clear next step
Most CTV QR codes drop viewers on a brand site or product page and leave them to figure out the next step. SmartCommerce connects the scan to a clear purchase path, whether the campaign needs a single product, a multi-product experience, or retailer choice, so the moment of intent does not break.
Measure retail performance after the scan
CTV casts a wide net. SmartCommerce closes the loop. You can see which retailers shoppers chose, where inventory affected conversion, which sales SmartSubstitution helped protect, and how the campaign performed after the scan.
CTV performance, measured at retail
new buyers
vs. food campaign benchmark
Proven in the market
When Mondelez set out to turn CTV from an awareness channel into a sales driver, they partnered with SmartCommerce, Kargo, and Attain. Kargo architected and ran the CTV campaign with shoppable video ads, SmartCommerce powered the transaction path from scan to retailer, and Attain measured how each tactic drove sales.
The CTV-led campaign delivered 10x higher conversions on CTV and a 12% lift in new buyers, proving that commerce-enabled CTV can drive direct response and brand awareness at once. The work was recognized as an ADWEEK Media Plan of the Year.