Turning CTV Into a Sales Powerhouse
ADWEEK Media Plan of the Year Award Winner
When Mondelez sought to transform CTV from an awareness channel into a sales driver, they partnered with SmartCommerce, Kargo, and Attain for a powerful triple-threat solution. The results were remarkable: 4X higher conversion versus other food campaigns on CTV, a 9.65% new buyer lift on display, and $26 ROAS on display. Discover how this strategic collaboration is revolutionizing commerce-enabled advertising with measurable business impact.
CHALLENGE
How could Mondelez leverage CTV advertising, advanced commerce, and measurement tools to attract new customers and enhance the shopping experience?
SOLUTION
With the above challenge in mind - Kargo architected and executed a CTV campaign for Mondelez, supported by SmartCommerce technology and powered by measurement disruptor Attain.
CTV proved a successful cornerstone of the campaign, demonstrating the ability to reach and convert net new brand buyers via enhanced, shoppable creative assets.
Leveraging Kargo creative and SmartCommerce's Click2Cart® technology, the campaign delivered exceptional results, with 4X higher conversion on CTV versus other food campaigns and $26 ROAS on display. The campaign also achieved a 9.65% new buyer lift on display, demonstrating how commerce-enabled CTV and display can effectively drive both direct response and brand awareness goals.
Attain's measurement capabilities proved the efficacy of Mondelez's investment, providing clear visibility into how each tactic drove sales outcomes. Overall, this commerce-enabled CTV campaign, supported by integrated solutions, delivered game-changing results for a big win!