SmartCommerce Team

Who We Are

Your international SmartCommerce team has decades of experience in CPG eCommerce (it’s our passion), and would love the opportunity to show you what our next-gen eCommerce tools could be doing for your brand!

Your SmartCommerce Team

AlexDawson

Alex Dawson

Product Analyst

If you meet Alex, you should know: He’s a passionate sports fan, especially of his native Seattle teams. He’s now called Atlanta home for more than a decade, but hopes to eventually spend a year or two living in Europe with his family. Click here to cart his go-to football-watching snack and here to see his full bio.

Angie_Atkins

Angie Atkins

Director, Implementations

If you meet Angie, you should know: She wants to sell her house and live in an RV traveling the country; she loves a good joke and usually has one ready; and she’s a true “Jersey Girl”. Click here to cart the item she can’t live without, and here to read her full bio.

Beth_Lavallee

Beth Lane

Optimization Manager, Agencies

If you meet Beth, you should know: She is a fun-loving individual who loves to spend time with her family, watching movies. She also loves “kid food” and collecting Pokemon cards. Click here to cart her favorite movie snacks, and here to read her full bio.

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Brigeeta Scales

Digital Marketing Manager

If you meet Brigeeta, you should know: She loves to cook and golf. She spends her free time golfing with friends and her husband. She has 2 boys who are 22 and 20 and now that she doesn't have to spend all of her time at basketball games and track meets with them, she can have a little time for herself. Click here to cart her favorite snack and here to see her full bio.

Brandon-Payne

Brandon Payne

Technical Client Support Specialist

If you meet Brandon, you should know: He loves collecting vinyl records of all genres and traveling. He actually likes to shop for records while traveling in other cities.  He loves to run in his free time. Click here to cart his favorite snack and here to see his full bio.

David_Byelick

David Byelick

SVP, Agency Sales

If you meet David, you should know: He loves the outdoors, and is happiest when surrounded by the natural wonders of the west. He’s also passionate about eating plants. Click here to cart his favorite breakfast and click here to read his full bio.

David-Griffen

David Griffen

Data Ops & Dev Ops Engineer

If you meet David, you should know: He loves the mountains and the ocean, enjoys playing sports and video games and he’s a huge UCF Knights and Denver Broncos fan. He enjoys experiencing these things with friends and family. He also has a knack for bad jokes and memes. Click here to cart his favorite snack and here to see his full bio.

Encarna_Oubiña-Panadero

Encarna Oubiña

Optimization Manager

If you meet Encarna, you should know: She enjoys exploring new places, is a big fan of gastronomy, and loves a good Sci-Fi TV series. Click here to cart her favorite sweet and here to read her full bio. 

Haley_Rubin

Haley Rubin

SVP, Client Success

If you meet Haley, you should know: She is a classically trained pianist; she used to be a keyboardist in a band (where she met her biggest fan, now husband); and she has three kids and a dog named Boston. Click here to cart her favorite treat, and here to read her full bio.

James_Moore

James Moore

Lead Data Scientist

If you meet James, you should know: He's never met a bacon cheeseburger he didn't like; he can talk all day about cars and Formula 1. Click here to cart the candy he hides in his desk and here to read his full bio.

Jennifer_Silverberg

Jennifer Silverberg

Chief Executive Officer

If you meet Jennifer, you should know: She thinks red wine and chocolate are the perfect food combination; if there is a mic around, she will grab it; if you ask about eCommerce, be prepared to talk a WHILE. Click here to cart the foodie items she can't live without, and here to read her full bio.

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Jesse Romero

EVP, Strategic Accounts

If you meet Jesse, you should know: He is passionate about his faith, family and health. His most recent endeavor has him trying to figure out how to create a home gym in such a small space! Fun fact, if he could have breakfast for every meal he would. Click here to cart his favorite breakfast and here to read his full bio.

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JP Pickel

EVP, Product Management

If you meet JP, you should know: She’s passionate about providing an excellent customer experience. She loves watching sci-fi movies and reading murder mysteries, all things about cats and dogs, and the beach. Click here to cart her beach essentials and here to read her full bio.

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Juliana Azevedo

Manager, Client Success

If you meet Juliana, you should know: She love arts, running and psychology. She also like read about history and curious to learn about different cultures through the languages. Click here to cart her favorite snack and here to see her full bio.

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Julie Echols

Director, Marketing & Communications

If you meet Julie you should know: She loves hands on home improvement projects big and small, staying active by playing sports with her family, binge watching movies and trying the newest restaurants. Click here to cart her favorite movie watching candies and here to read her full bio.

Jose_Zugarramurdi

Jose Zugarramurdi

Sales, Europe

If you meet Jose, you should know: His motto is to practice sales as the sport you love, with the feeling of serving an ace in tennis being comparable to meeting with new clients. Click here to cart his secret to recovering after a tennis match and click here to read his full bio.

Kari_Calderon

Kari Calderon

SVP, Corporate Compliance & Security

If you meet Kari, you should know: She's passionate about enabling people to do their job well and properly representing the real world inside systems. She's also happiest when discovering new places and cultures. Click here to cart her coffee of choice and click here to read her full bio.

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Karen Cwiek

VP, Corp. Operations

If you meet Karen, you should know: She looks forward to spending time with her family traveling, exploring new cultures and volunteering. Click here to cart her favorite item as a nod to her New England roots.

Lee-Achorn

Lee Achorn

Sr. Data Engineer

If you meet Lee, you should know: He is a quiet guy that likes to stay in the shadows.  He enjoys solving problems and helping out wherever and whenever he can, but he does not like the spotlight.  He likes to explore "what if" scenarios, so if he is helping you with something, you need to tell him when to stop or he may go way beyond what you wanted.

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Lori Lefcourt

VP of Sales

If you meet Lori, you should know: She is an entrepreneur and salesperson who is passionate about helping scale start-ups in the CPG space.When she’s not networking or going to pilates, she’s most likely sipping coffee on the balcony with her dog, Gemma and her foster beagle (for now), Ella. Click here to cart her favorite treat and here to see her full bio.

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Michelle Gonzales

Director, Client Success

If you meet Michelle, you should know: She is passionate about health & wellness, experimenting with more plant-based recipes and volunteering for communities with food insecurity.  She loves coffee (with non-dairy creamer, of course!).  And likes to travel to interesting places to go on yoga retreats including Whistler, Tulum and Cuba. Click here to cart her favorite coffee and here to see her full bio.

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Melissa Neilson

Manager, Client Excellence

If you meet Melissa, you should know: She loves investigating everything and finding out 'why.' Her free time is spent day trading, connecting in church, helping the elderly and meetups with friends. She enjoys traveling the world, snowboarding and exploring Colorado in the Jeep with her fur-best friend, Tex. She loves incorporating humor!  Click here to see her full bio.

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Robert Almeda

Chief of Staff: Insights & Analytics

If you meet Robert, you should know: He loves to travel especially for sporting events and a few rounds of golf. He's open-minded and is willing to go to new places, try new foods, and experience new adventures. Click here to cart his favorite snack and here to see his full bio.

Rob_Sefick

Rob Sefick

Chief Technology Officer

If you meet Rob, you should know: He is a die-hard Pittsburgh Steelers fan, is an avid lunchtime runner, and he frequently starts his work day at 3am. Click here to cart the coffee that keeps him going, or here to read his full bio.

Roberto_Zoco

Roberto Zoco

Chief Information Officer

If you meet Roberto, you should know: He is a competitive board game player, a lego collector, and doesn't have a free minute thanks to the birth of his newborn daughter. Click here to cart his most precious asset and click here to read his full bio.

Russ_Caldwell

Russ Caldwell

Chief Data Officer

If you meet Russ, you should know: He is a huge movie fan (Star Wars and Superhero are some of his favorites), he likes to spend his vacations cruising around the Caribbean, and run/walks 5-6 miles daily. Click here to cart his favorite snack, or here to read his full bio.

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Temika Freeman

Billing Manager

If you meet Temika, you should know: Her nickname is Free, she is passionate about her faith, she is a published author, and she loves family cookouts. Click here to cart her favorite snack and here to see her full bio.

Torie

Torie Martin

Implementation Manager

If you meet Torie, you should know: She loves video games and Esoteric Philosophy. She also has a huge passion for Death Metal and Electronic Noise music. You can find her in a mosh pit at a concert or on a dance floor (always with colorful hair). Click here to cart her favorite CPG item and here to read her full bio.

Victor_Moreira

Victor Moreira

Developer, Europe

If you meet Victor, you should know: He is always thinking about his next trip to Japan (ask him about the best Japanese restaurants to get the true taste of the country). Click here to cart his indispensable ingredient for cooking and here to read his full bio.

Victoria_Benwell

Victoria Benwell

VP, Data Optimization

If you meet Victoria, you should know: Shiny things distract her, being out on the open water fascinates her. She loves chocolate, motorcycles, and a good cup of coffee. Click here to cart her family favorites and here to read her full bio.

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