SmartCommerce Survey: CPG e-Commerce & Promotions

CPG e-Commerce and Promotions Study

Shoppers are using a blended model for shopping now more than ever. They’re mixing pick-up, delivery, in-store and online, with over 42% reporting they will continue to use a blend of shopping options over the next 6 months for their grocery and personal care shopping.

Respondents also reported they are seeking convenience in their shopping, which outweighed saving money as a key driver for trying new stores. However, promotions remain incredibly important, with 75% of respondents reporting using some sort of promotion or savings tool weekly.

Additional key findings from the survey:

•  More than 70% of respondents reported that availability of coupons and/or discounts is “very important” or “important” to their shopping experience.

•  SmartCommerce’s first survey in 2017 showed that only 27% of shoppers were said to have EVER ordered groceries online. Now 25% will do MOST of their grocery shopping online, representing a significant shift.

•  Across all income levels and genders, respondents would prefer to seek out coupons, rather than switch brands or buying less.

•  Shoppers are trying new products, with 41% trying private-label brands and nearly 39% trying national or local brands.

The full results from the survey please fill out the form below:

Request CPG e-Commerce & Promotions Report

Study Methodology

Sample size: 600, United States, Age: 18+, Female: 52.00%, Male: 48.00%, Survey period: March 19/20 2022, Note: Responses were collected through a polling software that works within a network of apps to offer appropriate non-cash incentives in exchange for response to the survey.  The panel may be more likely to engage with online tactics since the survey was completed through an app network. 

To download the white paper, fill out the form below!