firstmovr hosted their annual JBP X eCommerce Growth Summit!
Our CEO, Jennifer Silverberg, spoke on how to better target your customers and start using existing beyond-the-store touchpoints to inspire consumers when they are shopping this year and beyond!
In the session, Jennifer explored shopper behavior insights based on data derived from 50 million+ shopper interactions.
Watch a quick highlight of her presentation below:
- Passive shoppers are friction-averse
- Passive shoppers are complexity-averse
- Passive shoppers are easily distracted
- Passive shoppers are highly inspirable