CPG MARKETING BLOG

SmartCommerce Acquires Basketful Co. to Expand Contextual Commerce, Accelerate Full-Funnel Commerce Visibility and Enhance Category Insights

  SmartCommerce Acquires Basketful Co. to Expand Contextual Commerce, Accelerate Full-Funnel Commerce Visibility and Enhance Category Insights As Consumers Continue to Build Omnichannel Behavior, Basketful Acquisition Adds Category Breadth and Broad Visibility to SmartCommerce’s Industry-Leading Click2Cart® Portfolio   ATLANTA, GA., October 11, 2022 — SmartCommerce,

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Kargo Ad To Cart (White Paper)

Advertising Fundamentals for a Collapsed Consumer Journey   Today’s Retail Problem With online grocery sales projected to grow 20% from 2021 to 2022 and 75% of consumers now buying CPG products online, marketers must lean into new tactics to increase attention and purchase intent.  RESEARCH

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SmartCommerce eCommerce Insights Survey

The eCommerce Insights Survey Results are In! As the official Insights Partner of Adweek Commerce Week, we are excited to announce that the results are in! And our wheels are really turning thanks to all the great insights shared by the marketers in attendance. Here

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The New Rules of “meCommerce”

SmartCommerce CEO Jennifer Silverberg recently spoke at the #firstmovr CATx eCommerce Growth Summit for Health and Beauty.  Her presentation, “The New Rules of meCommerce,” provided some critical insights into today’s consumers that will enable agencies, brands, and retailers alike to take eCommerce to the next

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SmartCommerce Survey: CPG e-Commerce & Promotions

Shoppers are using a blended model for shopping now more than ever. They’re mixing pick-up, delivery, in-store and online, with over 42% reporting they will continue to use a blend of shopping options over the next 6 months for their grocery and personal care shopping. Learn more by downloading our full report.

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SmartCommerce at JBP X eCommerce Growth Summit Feb. 16th 2022

firstmovr hosted their annual JBP X eCommerce Growth Summit!  Our CEO, Jennifer Silverberg, spoke on how to better target your customers and start using existing beyond-the-store touchpoints to inspire consumers when they are shopping this year and beyond! In the session, Jennifer explored shopper behavior

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3 Things to Stick to the Wall in 2022

Because everything continues to be disrupted, it might be tempting to minimize or delay marketing efforts in the new year. However, being proactive (and smart) in Q1 will better position you to win big in 2022! Here are three things to help guide you toward

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2021 Holiday Trends: New Survey Data

2021 Holiday Trends: New Survey Data   Can you believe the holidays are already here? We recently got back data from a consumer survey about how they intend to spend the year-end holidays. Here are some of the most interesting things we learned!    Consumers

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SmartCommerce Acquires Basketful Co. to Expand Contextual Commerce, Accelerate Full-Funnel Commerce Visibility and Enhance Category Insights

  SmartCommerce Acquires Basketful Co. to Expand Contextual Commerce, Accelerate Full-Funnel Commerce Visibility and Enhance Category Insights As Consumers Continue to Build Omnichannel Behavior, Basketful Acquisition Adds Category Breadth and Broad Visibility to SmartCommerce’s Industry-Leading Click2Cart® Portfolio   ATLANTA, GA., October 11, 2022 — SmartCommerce,

Read More »

Kargo Ad To Cart (White Paper)

Advertising Fundamentals for a Collapsed Consumer Journey   Today’s Retail Problem With online grocery sales projected to grow 20% from 2021 to 2022 and 75% of consumers now buying CPG products online, marketers must lean into new tactics to increase attention and purchase intent.  RESEARCH

Read More »

SmartCommerce eCommerce Insights Survey

The eCommerce Insights Survey Results are In! As the official Insights Partner of Adweek Commerce Week, we are excited to announce that the results are in! And our wheels are really turning thanks to all the great insights shared by the marketers in attendance. Here

Read More »

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