Every year we take the pulse on the state of eCommerce and promotions. Our goal is to help better understand how consumers are shopping today versus a year ago. Some of the themes are similar to last year, such as inflation and out of stock
Makes Shoppable Multi-Retailer Ads Easy to Deploy, and Friction-Free for Consumers! Click2Cart Live brings dynamic, stock-aware retailer choice directly into ad units, unlocking multi-channel shopping in a single click for the consumer! SmartCommerce CTO, Rob Sefick, notes, “Consumers have embraced the simplicity of our stock
Super Bowl LVII is right around the corner, and 185 million adults are planning to tune in, with 90 million planning to throw or attend a party. Spending is expected to reach nearly $15B on food, drinks, apparel, and decoration – making the Super Bowl
2023 is a year that’s hard to predict, but with continued inflation impacting consumers and so much uncertainty this year, brands will need to reach consumers where they’re at on multiple channels and inspire them in meaningful ways. Additionally, consumers expect these interactions to be
Did you know that over half of the shoppers don’t plan to start holiday shopping until after Halloween? Or that 70% of shoppers are now using the cart as their list? Catch up on the latest and greatest shopper habits to tune your shoppable campaigns, and get
SmartCommerce Acquires Basketful Co. to Expand Contextual Commerce, Accelerate Full-Funnel Commerce Visibility and Enhance Category Insights As Consumers Continue to Build Omnichannel Behavior, Basketful Acquisition Adds Category Breadth and Broad Visibility to SmartCommerce’s Industry-Leading Click2Cart® Portfolio ATLANTA, GA., October 11, 2022 — SmartCommerce,
SmartCommerce and Myxx Help CPG Brands Own Product Discovery and Accelerate Purchase Velocity by Interacting Directly with Omnichannel Consumers Everywhere ATLANTA, GA., October 4, 2022 — SmartCommerce, a leading provider of data-centric, AI-assisted SaaS solutions for the Consumer Packaged Goods (CPG) industry announced today the
Advertising Fundamentals for a Collapsed Consumer Journey Today’s Retail Problem With online grocery sales projected to grow 20% from 2021 to 2022 and 75% of consumers now buying CPG products online, marketers must lean into new tactics to increase attention and purchase intent. RESEARCH
The eCommerce Insights Survey Results are In! As the official Insights Partner of Adweek Commerce Week, we are excited to announce that the results are in! And our wheels are really turning thanks to all the great insights shared by the marketers in attendance. Here
Shoppers are using a blended model for shopping now more than ever. They’re mixing pick-up, delivery, in-store and online, with over 42% reporting they will continue to use a blend of shopping options over the next 6 months for their grocery and personal care shopping. Learn more by downloading our full report.
SmartCommerce CEO Jennifer Silverberg recently spoke at the #firstmovr CATx eCommerce Growth Summit for Health and Beauty. Her presentation, “The New Rules of meCommerce,” provided some critical insights into today’s consumers that will enable agencies, brands, and retailers alike to take eCommerce to the next
Shoppers are using a blended model for shopping now more than ever. They’re mixing pick-up, delivery, in-store and online, with over 42% reporting they will continue to use a blend of shopping options over the next 6 months for their grocery and personal care shopping. Learn more by downloading our full report.
Join SmartCommerce CEO, Jennifer Silverberg and The Coupon Bureau’s CEO, Brandi Johnson for Brunch at the #BISummit at SXSW!
Sunday, March 13, 2:45pm at Lamberts in Austin, TX
firstmovr hosted their annual JBP X eCommerce Growth Summit! Our CEO, Jennifer Silverberg, spoke on how to better target your customers and start using existing beyond-the-store touchpoints to inspire consumers when they are shopping this year and beyond! In the session, Jennifer explored shopper behavior
Because everything continues to be disrupted, it might be tempting to minimize or delay marketing efforts in the new year. However, being proactive (and smart) in Q1 will better position you to win big in 2022! Here are three things to help guide you toward
2021 Holiday Trends: New Survey Data Can you believe the holidays are already here? We recently got back data from a consumer survey about how they intend to spend the year-end holidays. Here are some of the most interesting things we learned! Consumers
Adweek Commerce Week
Halloween is a big deal in the CPG world, and it got pretty scary last year. Here are a few tips for winning CPG Halloween sales.
On September 19-21, a leading event for grocery and CPG industries, Groceryshop, is returning in-person, and like never before.
Every year we take the pulse on the state of eCommerce and promotions. Our goal is to help better understand how consumers are shopping today versus a year ago. Some of the themes are similar to last year, such as inflation and out of stock
Makes Shoppable Multi-Retailer Ads Easy to Deploy, and Friction-Free for Consumers! Click2Cart Live brings dynamic, stock-aware retailer choice directly into ad units, unlocking multi-channel shopping in a single click for the consumer! SmartCommerce CTO, Rob Sefick, notes, “Consumers have embraced the simplicity of our stock
Super Bowl LVII is right around the corner, and 185 million adults are planning to tune in, with 90 million planning to throw or attend a party. Spending is expected to reach nearly $15B on food, drinks, apparel, and decoration – making the Super Bowl
2023 is a year that’s hard to predict, but with continued inflation impacting consumers and so much uncertainty this year, brands will need to reach consumers where they’re at on multiple channels and inspire them in meaningful ways. Additionally, consumers expect these interactions to be
Did you know that over half of the shoppers don’t plan to start holiday shopping until after Halloween? Or that 70% of shoppers are now using the cart as their list? Catch up on the latest and greatest shopper habits to tune your shoppable campaigns, and get
SmartCommerce Acquires Basketful Co. to Expand Contextual Commerce, Accelerate Full-Funnel Commerce Visibility and Enhance Category Insights As Consumers Continue to Build Omnichannel Behavior, Basketful Acquisition Adds Category Breadth and Broad Visibility to SmartCommerce’s Industry-Leading Click2Cart® Portfolio ATLANTA, GA., October 11, 2022 — SmartCommerce,
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