SmartCommerce at JBP X eCommerce Growth Summit Feb. 16th 2022

Cover Image for SmartCommerce at JBP X eCommerce Growth Summit Feb. 16th 2022

firstmovr hosted their annual JBP X eCommerce Growth Summit! 

Our CEO, Jennifer Silverberg, spoke on how to better target your customers and start using existing beyond-the-store touch points to inspire consumers when they are shopping this year and beyond! In the session, Jennifer explored shopper behavior insights based on data derived from 50 million+ shopper interactions. Key takeaways:

  • Passive shoppers are friction-averse

  • Passive shoppers are complexity-averse

  • Passive shoppers are easily distracted

  • Passive shoppers are highly inspirable

Look for SmartCommerce at the firstmovr CATx eCommerce Growth Summit/BevAlc in March 2022.

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