Scaling Success Through Shoppable Media
Proving Performance at Scale with Measurable Results
When a leading beverage brand wanted to understand the true impact of shoppable media, they turned to SmartCommerce’s Click2Cart® add-to-cart automation technology — with Pēq providing measurement across multiple 2024 campaigns.
The results were clear: Click2Cart® delivered a 6% lift in incremental ROAS, outperformed despite 3.6× more media investment, and maintained retail media ROI even under higher saturation.
This collaboration shows how frictionless, one-click commerce can scale without sacrificing performance — turning engagement into cross-channel conversions that keep campaigns growing.
CHALLENGE
How can shoppable ad units maintain performance as investment scales — and what measurable impact can they deliver compared to standard digital ads?
SOLUTION
A leading beverage brand used SmartCommerce’s Click2Cart® technology to make digital ads instantly actionable. Pēq measured campaign performance across multiple placements, comparing shoppable Click2Cart® units to standard, non-shoppable formats.
Even with 3.6× higher investment, the Click2Cart® units continued to outperform — proving that frictionless commerce doesn’t just boost efficiency, it sustains it.