2024 Omnichannel Insights Report

With the retail landscape rapidly evolving, we surveyed consumers on their current habits and preferences when it comes to shopping for groceries, personal/home care items, and alcoholic beverages.

So, what do they really want? Across the board, consumers crave convenience, personalization, and a seamless shopping experience between online and in-store. But things get interesting when you start digging into their varying preferences by category, age, and gender.